GET IN TOUCH

WE CONCEPTUALISE AND EXECUTE WORLD-CLASS RESEARCH PROJECTS IN AFRICA AND BEYOND

READ MORE

Market Research Experience

Global exposure provides us with access to cutting edge methodologies and innovative ways of thinking, to the benefit of our clients and their brands. We have worked in more than 30 regions around the world, both in established European markets as well as in emerging markets, and our extensive experience on the African continent is facilitated through our base at the southern tip of Africa.

We have a proven track record of pan-African research, and long-term relationships with both global and local clients and agencies.

WE ARE CULTURAL BROKERS

While based in South Africa, most of the HOTBUTTONS team have global research experience. This puts us in the unique position of being cultural brokers. Our international clients value the manner in which we bridge the gap between their understanding and the insights we gain from consumers in the ever-changing, multicultural markets in which we work.

MARKET RESEARCH ENVIRONMENTS

We love global challenges and work in any market, developed or emerging.

ABOUT HOTBUTTONS

A boutique insight and brand development agency, rooted in Africa and connected globally.

WHY WE ARE GREAT AT WHAT WE DO

  • OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.

  • WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.

  • WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.

  • WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.

SUCCESSFUL QUALITATIVE RESEARCH WITH A STRONG STRATEGIC FOCUS

QUALITATIVE MARKET RESEARCH SERVICES

Our work delivers a deeper understanding of consumers: their lives and the products, services and
 brands that they use. This strategic insight guides our clients and ensures the commercial 
success of their brands – today and in the future.

SOME OF OUR CLIENTS

We are proud of the long-lasting relationships we have forged with our clients through immersion in their brands and the highest standards of consumer behaviour research. Our clients' brands benefit from the institutional knowledge that we build for them and with them.