WE CONCEPTUALISE AND EXECUTE WORLD
-CLASS MARKET RESEARCH PROJECTS IN AFRICA AND BEYOND

Our Services

HOTBUTTONS delivers insightful, smart and agile research that informs the strategic thinking behind successful brands.

WHAT MAKES US UNIQUE?

One of our clients recently told us that the reports they had previously received from qualitative research agencies only ‘scratched the surface’. Have you also paid for research that returned results which were not as actionable, strategic or insightful as you needed them to be?

The HOTBUTTONS point of difference can be summed up as follows:

  • We see consumers as complex beings who we need to understand through various lenses: the cultural, socio-anthropological and the psychological.
  • In terms of qualitative research, we firmly believe that it is only when we look at consumers from a holistic perspective, and see the world through their eyes, that we truly understand them.

The multi-cultural qualitative research team at HOTBUTTONS approaches each research project with an open and critical mind – where cross-pollination of insights across team members form the basis of our recommended approach.

Coupled with our deeper psychological understanding, knowledge and experience, this results in insights that go beyond the obvious!

services

WE ESTABLISH LONG-TERM RELATIONSHIPS WITH BOTH GLOBAL AND LOCAL CLIENTS AND AGENCIES

COST EFFECTIVE STRATEGIES

We are cognisant of the importance of providing cost-effective solutions for our clients, while maintaining the highest level of quality standards. By using smart, creative thinking, we ensure that our tailor-made methodologies answer all your research needs.

PAN-AFRICAN RESEARCH FOCUS

Our experience in more than 20 emerging markets, from Mexico to India, Poland to Nigeria and South Africa, enables us to identify the unique perspectives of consumers in the developing world, with special focus on Africa.

ABOUT HOTBUTTONS

A boutique insight and brand-development agency, rooted in Africa and connected globally.

WHY WE ARE GREAT AT WHAT WE DO

  • OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.

  • WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.

  • WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.

  • WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.

SOME OF OUR CLIENTS

We are proud of the long-lasting relationships we have forged with our clients through immersion in their brands and the highest standards of consumer behaviour research.