Consumer Insights
What do you know about your consumers beyond their socio-demographics? Do you have any idea what makes them tick? Why they buy products or brands, and why they don’t?
HOTBUTTONS will help you understand real people in your target market, their lives and the choices they make with regard to product categories, services or brands. Our findings will allow you to implement powerful marketing strategies that ensure your brands win market share in Africa and beyond.
Through well-crafted research projects, we deliver deep insights that amplify your corporate intelligence. Using various methodologies and tools, both traditional and in the digital space, HOTBUTTONS can identify what people do, rather than what they say they do. This behavioural proof is critical to understanding consumer choices.
ABOUT HOTBUTTONS
A boutique insight and brand development agency, rooted in Africa and connected globally.
WHY WE ARE GREAT AT WHAT WE DO
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OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.
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WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.
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WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.
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WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.