Client Testimonials

‘Since the inception of Beiersdorf Consumer Products in South Africa in 2001, we’ve [enjoyed] a very strong relationship with HOTBUTTONS. HOTBUTTONS is our preferred agency for qualitative research and has conducted more than 90% of all of our qualitative research projects in South Africa and sub-Saharan Africa. We sincerely value our relationship with HOTBUTTONS because of their passion for research, their dedication to our brands and their valuable strategic input, which has been instrumental in our decision-making process. Our long-standing relationship is built on mutual values such as honesty, transparency and trust, as well as merit.’

‘Johannes is optimistic, thorough and always committed to delivering his best quality work. He is a passionate and creative researcher who applies solid thinking to his research design and delivers insightful reports. He is able to work across a varied range of qualitative projects and methodologies, and is particularly good at working across diverse markets and cultures.
‘One of Johannes’s biggest strengths is his ability to form strong working relationships with the client, and in doing so he actively seeks out and uses consistent feedback. He takes input well and ensures that he immediately uses it to optimise the quality of his work.
‘Unilever runs a qualitative accreditation program, to ensure that we only work with gold standard qualitative researchers. Johannes is one of the researchers that has been accredited, which is testament to his outstanding capabilities in this field.’

‘What I really like with HOTBUTTONS is their involvement in the projects, the quality of their moderators (they know how to probe to get the real feelings/motivations of the respondents) and the quality of their analysis, [which is] in-depth and not just clever observations from the groups.
‘The team really helped me understand this country. Johannes, [being] a German guy living in South Africa, knows how to guide foreign/European companies in understanding consumers and decoding companies’ organisations as he had the same experience. He has a fine understanding of behaviours. A precious help!’