WE CONCEPTUALISE AND EXECUTE WORLD
-CLASS MARKET RESEARCH PROJECTS IN AFRICA AND BEYOND

Online Market Research

As a forward-thinking and innovative company, our offering includes traditional research as well as a full array of digital qualitative market research methodologies catering especially for Africa’s young target markets and Millennials.

From agile, in-the-moment mobile apps to online bulletins, digital work is increasingly important, even though many consumers in emerging markets are not connected to the internet 24/7, due to the high costs of data or network coverage.

Some of our digital tools are:

  • Online journals: individual tasks are filled in by consumers in their own time. This is an ideal way to understand their routines and behaviour, be it how they use certain products or how they engage with categories or brands.
  • Online ethnography: we use either online or digital platforms to establish how consumers live, how their habitat looks, what it feels like and how they behave in their personal environment. This is often facilitated by means of storytelling, photos or video evidence.
  • Online bulletins: our bulletins establish how people feel about brands, products or services – they are actively moderated with the main benefit being that we are able to discuss insights with consumers, and thereby delve deeper into emotional aspects of the brand or product we want to understand.

In addition, we will tailor-make products and tools that are suited to clients’ needs, depending on the research brief.

MARKET RESEARCH ENVIRONMENTS

We love global challenges and work in any market, developed or emerging.

WHY WE ARE GREAT AT WHAT WE DO

  • OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.

  • WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.

  • WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.

  • WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.