Online Market Research
As a forward-thinking and innovative company, our offering includes traditional research as well as a full array of digital qualitative market research methodologies catering especially for Africa’s young target markets and Millennials.
From agile, in-the-moment mobile apps to online bulletins, digital work is increasingly important, even though many consumers in emerging markets are not connected to the internet 24/7, due to the high costs of data or network coverage.
Some of our digital tools are:
- Online journals: individual tasks are filled in by consumers in their own time. This is an ideal way to understand their routines and behaviour, be it how they use certain products or how they engage with categories or brands.
- Online ethnography: we use either online or digital platforms to establish how consumers live, how their habitat looks, what it feels like and how they behave in their personal environment. This is often facilitated by means of storytelling, photos or video evidence.
- Online bulletins: our bulletins establish how people feel about brands, products or services – they are actively moderated with the main benefit being that we are able to discuss insights with consumers, and thereby delve deeper into emotional aspects of the brand or product we want to understand.
In addition, we will tailor-make products and tools that are suited to clients’ needs, depending on the research brief.