Market research methodology
We work with the full spectrum of research methodologies, from traditional qualitative research to digital online work. We take pride in tailor-making each research project to suit our clients’ needs.
HOW WE DEVELOP METHODOLOGIES
As researchers, we know that not every methodology has the same capacity to deliver insights that help clients to build their brands. ‘Back in the day’, almost all research projects in South Africa were conducted via group discussions – this was the norm and the clients’ preference.
Today, there are myriad methodologies, all with different advantages. One of HOTBUTTONS’ core strengths is that we dissect each research brief in order to ascertain the optimal methodology to deliver a solid and robust understanding of consumers and their world.
ABOUT HOTBUTTONS
A boutique insight and brand-development agency, rooted in Africa and connected globally.
QUALITATIVE MARKET RESEARCH SERVICES
Our work delivers a deeper understanding of consumers: their lives and the products, services and brands that they use. This strategic insight guides our clients and ensures the commercial success of their brands – today and in the future.
WHY WE ARE GREAT AT WHAT WE DO
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OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.
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WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.
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WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.
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WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.
