Brand research

Emerging markets are often new territories for global brand owners. A brand’s success in other markets does not gaurantee that the brand resonates amongst Africans, for example. So how do you think your brand performs in these markets?

For more than 20 years, we have worked with all aspects of branding on the African continent and beyond, including benefits, DNA, positioning and identity. We know that brands need to ‘speak’ to African consumers in a unique way and connect with them on a level that they intuitively understand and appreciate. This is an important consideration when brands want to ‘land’ a message about themselves, and also in terms of the relationship they want to build with local consumers.

Given our profound knowledge and experience with numerous brand launches, brand innovation or rejuvenation projects, we are an ideal partner to deliver insightful, clever and strategic thinking that helps achieve growth for your brands in new markets.We can also help you explore white space opportunities to launch new brands in unchartered territories facilitating the extension of your global portfolio.