Emerging-Market Research

Doing business in emerging markets, and particularly in Africa, can be very rewarding, with high return on investment and some of the highest GDP growth rates in the world.  It can also be challenging due to red tape, efficiency levels and infrastructure issues.

HOTBUTTONS has over two decades of research experience in more than 17 unique African markets and other emerging markets such as India, Brazil, Poland and Saudi Arabia.

Our long-term relationships with our fieldwork partners are built on trust, and we use this extensive network to deliver successful research projects.

HOTBUTTONS will always ensure not only robust insight but also strategic relevance. Our team manages the full process and we personally oversee each project in order to identify insights that are culturally relevant and increase the value of each project through the specific expertise of local teams.