Packaging Research

In the past decade, communication has become so fragmented that it is increasingly difficult to reach consumers by means of advertising, whether above or below the line. It is our firm belief that packaging plays a huge role in attracting consumers to the shelf and communicating key benefits.

In our experience, packaging is often explored with regards to its design or functionality but not how it performs at shelf level – or vice versa. We believe that two principal functions need to be considered in order to establish the true nature of how packaging performs:

• Firstly, how do consumers use it at home and are they satisfied with the product functionality?
• Secondly, does it have sufficient stand-out character in the shopping environment where it needs to compete against similar brands and persuade people to buy the product?

Through collaboration with European based packaging research specialists we have access to global cutting-edge thinking when we design and develop packaging research.