WE CONCEPTUALISE AND EXECUTE WORLD-CLASS MARKET RESEARCH PROJECTS IN AFRICA AND BEYOND

QUALITATIVE MARKET RESEARCH SERVICES

Our work delivers a deeper understanding of consumers: their lives and the products, services and brands that they use. This strategic insight guides our clients and ensures the commercial success of their brands – today and in the future.

WHY WE ARE GREAT AT WHAT WE DO

  • OUR THINKING IS STEEPED IN PSYCHOLOGY AND BEHAVIOURAL SCIENCE, WHICH WE APPLY TO UNDERSTAND AND PREDICT CONSUMER BEHAVIOUR.

  • WE HAVE A UNIQUE ABILITY TO SEE THE WORLD THROUGH DIFFERENT LENSES, BASED ON OUR EUROPEAN HERITAGE AND ENHANCED BY LIVING AND WORKING IN EMERGING MARKETS.

  • WE ARE RELIABLE, EFFICIENT, DEDICATED AND PASSIONATE QUALITATIVE RESEARCHERS WITH SPECIFIC KNOWLEDGE AND VALUABLE EXPERIENCE ACROSS MOST INDUSTRIES.

  • WE UNDERSTAND THE IMPORTANCE OF CLIENT EXPERIENCES AND OF BUILDING LONG-TERM RELATIONSHIPS, BASED ON MUTUAL TRUST.

ABOUT HOTBUTTONS

A boutique insight and brand development agency, rooted in Africa and connected globally.

SOME OF OUR CLIENTS

We are proud of the long-lasting relationships we have forged with our clients through immersion in their brands and the highest standards of consumer behaviour research. Our clients' brands benefit from the institutional knowledge that we build for them and with them.